Second Life, the booming virtual world
Second Life, the booming virtual world. It is regularly feted as a flourishing platform for virtual commerce, yet a large portion of its economic activity relates to sex. Exactly how much is unknown, but an employee of Linden Labs, the company behind Second Life, once ventured that 30% of transactions related to sex or gambling. Edward Castronova of Indiana University estimates that sex is “a substantial portion, perhaps even the majority” of economic transactions in Second Life. (Users must first buy genitalia for their avatars, who otherwise resemble Barbie and Ken dolls when unclothed.)
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